I've got a bit of a reputation for branding stuff. Student Groups, side projects, and Twitter accounts. My work has been featured on clothing, stickers, cupcakes, projections, mailing lists, and even crockery! Been there, done that, made the t-shirt.
In my surroundings, I saw plenty of students excited about building all kinds of complexity into their final year projects as a number one priority. While technical complexity is not so much a nice-to-have as something we were explicitly marked on, my aim was to make the project appear incredibly simple - even if it wasn't.
You see, that's the magic of technology to me. The ability to automate. The ability to do things at lightning speed with a computer because your time is better spent elsewhere.
I started with MoodScoop's logo: a deliberately iconic and incredibly simple collection of dots. Designed to imitate typing indicators, as well as implying progress and that there is more to come, the logo ties in with the tool's basis on language and conversation.
As CompSoc's new brand became more familiar to its wider campus audience, it built up the opportunity to be more playful and friendly. This was an approach that worked particularly well with those who were unsure about joining the society or attending their first event - as we made efforts to show that the people running the group were just friendly fellow students.
Examples of this marketing strategy included posts like this one - Pardon the pun for our table at Refreshers Fair. The image allowed us to make a topical joke, whilst showing what our stand would look like and some friendly faces they could look out for on the day.
As the beginning of CompSoc's first academic year after the rebrand loomed, the CompSoc Is For Everyone campaign was born. Designed to capture the attention of the society's entire audience, the campaign focused on sharing a series of varied messages on social media, at least one of which should be relatable to every audience member.
Using slogans starting with "CompSoc is for..." and following with identifying words like "hackers", "fun", and "women", the campaign brought together the society's traditional audience as well as groups traditionally under-represented both in the society and wider industry.
The most successful post (by social media engagement) was this one, using imagery and a lighthearted pun to highlight CompSoc's dedication to breaking down traditional gender-based barriers in the industry.
The first step in re-inventing the Computing Society was to give it a new identity, so we started with designing a brand new logo. Coined the "Node", this new iconic graphic was designed to be used as a single identifier for a group which was previously referred to as many names and was hardly recognisable.
Usable in black or white over any colour or image, the Node is versatile, instantly recognisable and looks great as a standalone logo or as an identifying stamp on marketing graphics.
The Node design is inspired by common usage of nodes and paths to represent big data and artificial intelligence, two modern and fast-growing fields in technology. Additionally, it represents the society's goal of connecting its members in a variety of ways and aims to give those members a sense of belonging in the group.