My skills in planning, marketing and hosting live events were born from my extensive work with student groups at the University of Leicester Students' Union in 2017/18. I helped run events with groups including the Computing Society, Galaxy Radio and the LGBT+ Society.
We knew our audience, many of whom were supporting the performers, would enjoy sharing their experience on social media as part of the overall experience. Focussing on this, I collaborated with the society committee to design and promote a Snapchat geofilter for 2018's event.
We asked the event hosts to promote the filter whilst on stage during the event - an approach that led far more users to discover the filter than otherwise, resulting in generous usage across the audience.
Making use of the geofilter ourselves too, we saw the brand pop up across campus in the days thereafter as part of people's memories of a great night out.
As well as holding the camera for excited attendees who wanted photos together, a key objective at 2017's event was to generate some striking photography of the acts for use in future years' marketing.
Acts were thrilled to have their performances documented and shared with them for their own use, attendees enjoyed reliving their experience through our photos on social media, and some of the best snaps did indeed go on to appear in all kinds of marketing materials for 2018's event.
Galaxy Radio's most famous event is its annual charity broadcast: a non-stop run of one-off content over the course of a weekend in the spring term.
In 2018 I co-hosted Saturday's night shift with Station Manager Henry, presenting a light-hearted commentary on the behind-the-scenes events at GR, keeping the show going until the next morning began.
It was a pleasure to be a part of the broadcast, for which I also supported the technical and logistical aspects, given that it is run entirely by students for a fantastic charitable cause.
Starting off a year of student group madness in style, I co-hosted 2017's Fresh Fair main stage with Station Manager Henry at the University of Leicester Students' Union.
Broadcasting music and taster snippets throughout the busiest days of Freshers, Henry and I used the station's social media channels to interact with attendees, introduce students to the Galaxy brand and help to publicise other student groups.
By taking requests, shouting out groups and introducing live stage performances, GR managed to build a strong community atmosphere at the fair, leading the society into a year of successful collaborations with other groups and increased publicity across campus.