As the basis for the bbncreative's current identity, the play logo represents bbncreative's three key values of simplicity, motion and boldness. The icon fits into existing contexts easily, forming a recognisable imprint useable on any content.
The icon also is also shaped similarly to a play button, reflecting the brand's slogan "Press Play", resembling motion and interaction.
I created a fully branded style guide for bbncreative as a personal challenge. It details the brand colours, typography, slogan, values, content styles and more in a concise document. Albeit overkill for a personal brand, the document has become a useful reference for work on the project given that it is not worked on continuously.